DESIGN STUDIO
A full-service apparel design and brand building consultancy. Passionate about solving problems through creative direction, design & development, & innovation. I work both freelance & in-house.
Nayali Design Studio (NDS), founded by Shilpa Rajpara in 2016, specializes in strategic brand building for activewear apparel, athleisure, swimwear, bras, technical outdoor apparel, and accessories design. As a creative partner, we offer advisory services, concept, design, production, and technical support - to global brands, emerging designers, and factories. NDS is focused on innovation and brand development, while keeping the customer in mind.
Having designed for some of the leading global activewear and swim brands, I have a comprehensive knowledge in combining beautiful form & technical expertise. Years of experience in overseas production and an extensive network of creatives, allow for efficient design/production solutions. NDS expertly aligns aspirational creativity and commercial reality. Offering a range of creative services to help brands stay relevant, launch new products, and execute their vision.
SERVICES
FASHION DESIGN SERVICES.
DESIGN THINKING. MARKET RESEARCH. TREND. INNOVATION & TECHNOLOGY. MOOD. BRAND DEVELOPMENT. CONCEPT DEVELOPMENT. COLOR. FABRIC & PRINT DIRECTION. LINE LISTS. HAND SKETCHES. CADS. PRODUCTION TECH PACKS. FIT BLOCK DEVELOPMENT. TECHNICAL FITTINGS. SAMPLES. COMMERCIAL VISION. DESIGN PRESENTATIONS.
STYLING/WARDROBE.
CONCEPT. IDEATION. STORYTELLING. PRODUCT CREATION. CREATIVE DIRECTION. SOURCING. FITTINGS. PRODUCE. PRE/POST PRODUCTION. COPY. WORK W/ CROSS-FUNCTIONAL TEAMS. PRINT. FILM. TELEVISION. DIGITAL FORMATS. LIVE EVENTS. PERSONAL CLIENTS. LAYDOWNS.
DEVELOPMENT.
INNOVATION FOCUSED. RAW MATERIAL & TRIM. GREAT FACTORY RELATIONSHIPS AND COMMUNICATION. CLEAR UNDERSTANDING OF OVERSEAS DEVELOPMENT (ASIA, EUROPE, AUSTRALIA) & DOMESTIC PRODUCTION. COMPLETE PRODUCT DEVELOPMENT CYCLE ( TRADE SHOWS, SOURCING, DEVELOPMENT, TARGET COSTING, SAMPLING, TESTING, DESIGN SOLUTIONS, PRODUCTION, Q & A, TESTING).
PRODUCT EXPERIENCE.
MENS & WOMENS. KNITS/ WOVENS / SEAMLESS. ATHLEISURE. ACTIVE. TECHNICAL OUTDOOR. SWIM/SURF. COMPRESSION. OUTERWEAR. DRESSES. TOPS & BOTTOMS. FULLY CONSTRUCTED BRAS & UNDERGARMENTS. ACCESSORIES. BAGS & PACKS. INJECTION MOLDED. BONDED. FLOCKED. TRIM & MATERIAL DEVELOPMENT. ART & PATTERN DEVELOPMENT. GRAPHIC & PACKAGING DIRECTION. SCREEN & DIGITAL PRINTS.
