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SERVICES

 
 
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DESIGNER

UCLA & Parson’s School of Design Alum, focused in the men’s & women’s premium athleisure/activewear category. Have designed and developed knits, wovens, seamless, compression, lingerie, lounge, swim, & performance accessories - resulting in category growth. Using the design thinking process, I like to help brands empathize with their customer, identify gaps in their market, iterate on their best sellers, design & prototype new products, performance test, and implement innovation & technology.

Creative direction

Experienced in print, film, television, digital, live events, and experiencial design. Working as both a product and human centered designer gives me the unique skillset of taking projects full circle from concept, research, strategy, ideation, storytelling, to product creation - while keeping the audience in mind. Detailed oriented & love working on creative teams. Equally passionate about leading projects & supporting teams with their creative vision. Look forward to collaborating.

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DESIGN CONSULTANT

Over 12+ years of design and production background focused on swim, active, technical products, outdoor, and premium athleisure. Domestic and international experience, working with start-ups to multi-national brands. Wide breadth of knowledge to help you successfully create new styles, iterate on best sellers, & build concepts that reduce costs and increase revenue. My passion is problem solving through design, technical development, and innovation. I work both freelance & in-house.

 
DESIGN WORK
STYLING/WARDROBE WORK
DESIGN STUDIO

STUDIO EST

2016


 

HIRE
 

 

DESIGN PHILOSOPHY

Everyone wants good design. The thinking behind good design is what sets brands apart, pushes ideas forward, and challenges the status quo. Before I even put pencil to paper, I like to think ahead. Why does the customer want and need this? Is there a market gap? Is there an innovative solution? Is it functional? Once the WHY questions are answered, the WHAT becomes clear. What could this look like? What materials & trims should it have? What makes it beautiful? Creating something innovative yet timeless is my mission. I give nods to classic shapes, but apply a certain modernism to everything I touch. Above all, my artform is about combining ergonomic silhouettes with purposeful details. I believe this is the future of good design.