SERVICES

DESIGNER

UCLA & Parson’s School of Design Alum, focused in the men’s & women’s premium athleisure/activewear category. Have designed and developed knits, wovens, seamless, compression, lingerie, lounge, swim, & performance accessories - resulting in category growth. Using the design thinking process, I like to help brands empathize with their customer, identify gaps in their market, iterate on their best sellers, design & prototype new products, performance test, and implement innovation & technology.

Creative direction

Experienced in print, film, television, digital, live events, and experiencial design. Working as both a product and human centered designer gives me the unique skillset of taking projects full circle from concept, research, strategy, ideation, storytelling, to product creation - while keeping the audience in mind. Detailed oriented & love working on creative teams. Equally passionate about leading projects & supporting teams with their creative vision. Look forward to collaborating.

DESIGN CONSULTANT

Over 12+ years of design and production background focused on swim, active, technical products, outdoor, and premium athleisure. Domestic and international experience, working with start-ups to multi-national brands. Wide breadth of knowledge to help you successfully create new styles, iterate on best sellers, & build concepts that reduce costs and increase revenue. My passion is problem solving through design, technical development, and innovation. I work both freelance & in-house.

STUDIO EST

2016

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DESIGN PHILOSOPHY

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Everyone wants good design. The thinking behind good design is what sets brands apart, pushes ideas forward, and challenges the status quo. Before I even put pencil to paper, I like to think ahead. Why does the customer want and need this? Is there a market gap? Is there an innovative solution? Is it functional? Once the WHY questions are answered, the WHAT becomes clear. What could this look like? What materials & trims should it have? What makes it beautiful? Creating something innovative yet timeless is my mission. I give nods to classic shapes, but apply a certain modernism to everything I touch. Above all, my artform is about combining ergonomic silhouettes with purposeful details. I believe this is the future of good design.